Designing experiences that drive measurable business results

Product Development

I align product managers, engineers, designers, and marketers to cultivate a shared product vision and feature roadmap that drives user acquisition, conversion, and retention.

UX Design and Research

Through generative and evaluative studies, I gain a deep understanding of users and their behaviors to craft experiences that artfully balance form and function.

Strategy and Innovation

Brands amid digital transformation face shifting customer expectations and competition from new entrants. I work with them to explore new ways of turning ingenuity into equity.

With a background in marketing and twenty years in product and design, I’ve scaled high-performing multidisciplinary teams that have reimagined complex business ecosystems, monetized new technologies, and shipped products that have generated millions in MRR. I have worked with startups, SMBs, and multinationals, blending creativity with data-driven strategy to build compelling customer experiences for e-commerce, SaaS, and cloud technology platforms. Currently, I’m helping to innovate the $840B commercial aviation industry.